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FRANCHISE RECRUITMENT SCORECARD

How well do you recruit franchisees?

Compono's franchise recruitment scorecard is a free two-minute self-check for franchisors. It scores how you attract franchisees and how you select them, so you can see where good candidates slip through and where the wrong ones get in.

Twelve statements. Instant result. One first move for your weaker area. No sales call unless you want one.

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Free. Your result is emailed to you with a permanent link.
How the scoring works →

Sample result

47out of 100

Somewhat effective (34 to 66)

Not effectiveSomewhat effectiveVery effective
Attracting franchisees60%
Selecting franchiseesWeaker33%

First move: pick your three best franchisees and write down what they have in common beyond their finances and experience.

What you get in two minutes.

Short enough to do between site visits. Specific enough to take into your next recruitment round.
  • 01
    Your overall franchise recruitment scoreOut of 100, with where you sit against the three bands.
  • 02
    A score and verdict for each halfAttracting and selecting, in plain English, not textbook definitions.
  • 03
    One first moveFor your weaker half. Something you can do this week, before anyone talks about software.
  • 04
    A permanent link to your resultBy email. Come back to it before your next recruitment round.

Two halves of one decision.

Attracting franchisees

The right people, in time

Whether the right people hear about your opportunity, and whether you're ready before a site opens.

Six statements: channels, enquiry quality, how you describe the opportunity, recruiting all year, your candidate pool, and where your best franchisees came from.

Selecting franchisees

Fit before they sign

Whether you can tell, before they sign, who'll run a site the way your best franchisees do.

Six statements: your ideal profile, a consistent process, experience and finances, culture fit and motivation, shortlisting speed, and how your appointments turn out.

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The Coffee Club G8 Education The Goop Guys Inexpress
Nikki Ward-1
"Compono helped us create a consistent hiring process, which allows us to deliver a consistent customer experience."
Nikki Ward
Group HR Manager, The Coffee Club

How it works.

1

Answer twelve statements

Never, sometimes or always. Six about how you attract franchisees, six about how you select them.

2

Tell us where to send it

Just an email address. Your name, company and network size are optional.

3

See your score and where to start

Your band, a score and verdict for each half, and one first move. Emailed to you with a permanent link.

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Interviews and finance checks only tell you half.

Most franchise recruitment runs on interviews and financial checks. They're essential, and most franchisors do them well. What they don't show is how an applicant will actually run a site, or whether they'll fit the network you've built.

That's people insight risk: the part the usual process leaves to gut feel. This scorecard shows how much of your recruitment rests on it, and where to start.

Read the franchise recruitment strategy guide →

Common questions

 

Two minutes now.
A better appointment later.

Score your franchise recruitment, see which half needs work, and go into your next round with something specific.

Talk to us →

Get started