Understanding 'Work Personality': a smarter way to make hiring decisions
Ever feel like traditional hiring processes fall short in selecting the right fit for your team? Well, you’re not alone. The challenges of...
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Key takeaways
- Effective training ROI measurement requires baseline data collected before the programme begins to track genuine improvement.
- The Phillips ROI Model adds a fifth level to Kirkpatrick’s framework, specifically converting business impact into a clear financial ratio.
- Measuring 'soft' skills like communication is possible by tracking secondary metrics such as reduced conflict or increased project speed.
- Successful L&D reporting focuses on business outcomes, such as reduced turnover or increased sales, rather than just 'smile sheets'.


Key insights
- Always calculate the opportunity cost of employee time to ensure your training ROI measurement is accurate and credible.
- Isolate the effects of training by comparing trained groups against non-trained groups to account for external market factors.
- Focus on 'lagging' indicators like retention and 'leading' indicators like skill competency scores to get a full picture of value.
- Use a consistent framework across all departments so that leadership can compare the effectiveness of different development initiatives.
The best way to start is by choosing one small, high-impact programme. Identify one specific metric it is supposed to improve – like sales calls made or error rates – and record that number for 30 days before the training starts. This creates your baseline without needing years of historical data.
While it varies by industry, any positive ROI is a win. However, many professional development programmes aim for a 100–200% return. The key is not just the number, but the consistency of the measurement and the story it tells about team growth.
Yes, but the 'benefit' here is usually 'cost avoidance'. You measure the ROI by looking at the potential cost of fines, legal fees, or insurance premium increases that are avoided by having a fully compliant and trained workforce.
For major initiatives, a 90-day post-training report is standard. This allows enough time for the new behaviours to impact business results while keeping the momentum of the programme fresh in the minds of stakeholders.
Not necessarily. While platforms like Compono help by automating the collection of engagement and performance data, you can start with simple spreadsheets. The most important 'tool' is a disciplined process for collecting data before and after the training occurs.

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