Unlocking the Power of HR: What 52 Companies Taught Us About Culture, Leadership and Impact
Compono surveyed 52 ANZ companies on what makes HR impactful: leadership perception drives 45% of HR strategic focus. Read the research findings.
6 min read
Mathan Allington
Updated on September 30, 2026
Last reviewed August 2026
C-level means the most senior tier of executives in an organisation, the ones whose titles start with "chief": Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Operating Officer (COO), Chief Marketing Officer (CMO) and so on. A C-level executive sets strategy, allocates resources and carries accountability for enterprise-wide results, reporting to the CEO or directly to the board.
The "C" is simply short for "chief". C-level (also written C-suite or CxO) describes the executive layer that makes the decisions shaping a company's direction. Senior managers run functions or departments day to day and are accountable for their area's results. C-level executives own outcomes across the whole organisation: revenue, risk, culture and long-term positioning.
The exact make-up of a C-suite varies with size and industry. A 50-person business might run with a CEO and CFO alone. A listed company can carry ten or more chief officers, each with a function reporting into them.
A few distinctions worth having straight:
Whatever the title, a C-level executive is paid to do four things that no one further down the organisation can do in quite the same way.
Chief Executive Officer (CEO). The CEO defines company direction, owns the overall strategy and is the final decision-maker on major investments and structure. The CEO is accountable to the board for performance and increasingly for culture, since culture now sits high on most boards' agendas.
Chief Financial Officer (CFO). The CFO manages finances, planning and resource allocation. The role has shifted from scorekeeping to strategy: 73% of CFOs now contribute directly to developing business strategy, not just funding it.
Chief Operating Officer (COO). The COO turns strategy into daily operations, translating the CEO's goals into plans, processes and accountabilities. In many organisations the COO also owns operational people metrics like productivity and engagement.
Chief Marketing Officer (CMO). The CMO owns marketing strategy, brand reputation and market positioning. Around 68% of companies now have a dedicated CMO, a sign of how central demand generation and brand have become to competitive advantage.
As businesses grew more complex, the C-suite expanded. Common additions include:
The CHRO role has grown fastest in influence. As people data matures, boards expect the same rigour from talent decisions as they do from financial ones, which pulls the CHRO into core strategy conversations.
| Title | Owns | Typically reports to |
|---|---|---|
| CEO | Overall strategy, structure, performance, culture | Board |
| CFO | Finance, planning, capital allocation, risk | CEO |
| COO | Operations, delivery, operational people metrics | CEO |
| CMO | Marketing, brand, positioning, demand | CEO |
| CIO / CTO | Technology strategy, systems, product engineering | CEO (sometimes COO or CFO) |
| CDO | Data governance and analytics | CEO, CIO or COO |
| CSO | Long-range planning across functions | CEO |
| CHRO / CPO | Talent strategy, culture, workforce planning | CEO |
| CRO | Sales, marketing and customer revenue as one number | CEO |
The clearest finding in the leadership research is that executive collaboration matters more than individual brilliance. Organisations with strong, aligned leadership teams are 50% more likely to achieve their strategic objectives than those where executives operate in silos.
That alignment shows up in practical ways. When the CFO and CHRO agree on workforce investment, hiring plans survive budget cycles. When the COO and CMO share customer data, operational decisions reflect market reality. When the CEO treats culture as a measurable asset rather than a slogan, engagement and retention follow. Hiring outcomes improve too: The Coffee Club uses culture-matched recruitment to hire consistently across 400 outlets, a decision made and sponsored at leadership level, not inside a single department.
The reverse is also true. A C-suite that manages only process risk (budgets, compliance, delivery) and leaves people insight risk to chance ends up surprised by resignations, failed hires and culture problems it had no data on. Both risks sit at the executive table.
Closing that gap is what the Compono platform does: it captures the people data behind hiring, engagement and capability, so the executive table sees the second risk in numbers rather than exit interviews.
Titles aside, the executives who perform share a recognisable set of traits:
Personality shapes how each executive expresses those traits. If you want to see how the eight work personalities tend to lead, our piece on leadership styles and personality goes through them.
There is no single path, but the common patterns are worth knowing if you are planning succession or your own career:
If you lead people strategy, the practical takeaway is that executive support follows evidence. CFOs respond to cost-of-turnover numbers, COOs respond to productivity data, and CEOs respond to culture metrics they can defend to the board. Platforms like Compono Engage give HR leaders that evidence base for culture and engagement, while Compono Hire does the same for recruitment decisions. The HR leaders who reach the C-suite are usually the ones who bring data the rest of the executive team can act on. Definitions of the surrounding terms (executive, senior management, succession planning) are in the HR glossary.
Compono gives HR leaders the hiring, engagement and capability evidence that CFOs, COOs and CEOs will actually defend.
See how it works Talk to usC-level refers to the "chief" executive roles at the top of an organisation, such as CEO, CFO, COO and CMO. These leaders set strategy and carry accountability for enterprise-wide results, reporting to the CEO or the board.
A C-level executive is a person holding one of the chief officer titles. They own an entire domain of the business (finance, operations, technology, people), make trade-offs between functions and answer to the CEO or board for the results.
Senior managers run functions or departments and are accountable for their area's results. C-level executives own outcomes across the whole organisation and sit on the executive team that reports to the CEO or the board.
The consistent traits are adaptability, emotional intelligence, data literacy and clear communication. Individual roles add specialist depth, finance for a CFO or technology for a CTO, on top of that common base.
It depends on size and complexity. Most companies start with a CEO and CFO, add a COO as operations scale, and add roles like CMO, CTO or CHRO when marketing, technology or people strategy becomes too important to sit one layer down.

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Compono surveyed 52 ANZ companies on what makes HR impactful: leadership perception drives 45% of HR strategic focus. Read the research findings.
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