It all started with this LinkedIn post by Rudy Crous, reflecting on the unspoken camaraderie of early-morning corporate travelers. His poetic observation of "corporate battle gear" — the pale blue shirts, starched collars, and dark trousers — struck a chord with professionals, celebrating the shared determination to face the challenges of the day. But what started as a motivational moment quickly took on a life of its own.
The post was picked up by a third party and shared on Reddit, where it sparked a wildly different conversation under the title, "We're a soulless army of corporate drones."
From there, it gained traction across platforms, including a feature on News.com.au and discussions on Facebook and Instagram. The reactions ranged from admiration for Rudy’s perspective to debates about corporate culture, with some missing the original intent entirely.
The story’s evolution highlights how a single post can ignite diverse conversations, shaped by the lens through which each audience views it.